The competency framework
The AWE7 Framework
Wellbeing and Excellence aren’t just our name. They’re the two pillars every leader must master, across seven human capacities. Each capacity is built through seven sub-facets and grown along a clear Mastery Pathway.
The Bridge: Trust Capital. This is where wellbeing and excellence converge: leaders who care deeply about people while holding them to high standards. Together, the seven capacities make an AWE7 Leader.
The Mastery Pathway
Every capacity grows in three stages.
- 1
Awakening
Notices the capacity at work and can name it, often after the moment has passed.
- 2
Anchoring
Practices it reliably, day to day, including when it costs something.
- 3
Amplifying
Holds it under pressure and grows it in others, so the whole team carries it.
The Mastery Pulse places your group on this pathway before and after our work together, capacity by capacity.
Competency-based by design
Demonstrated, not just attended.
Most leadership training counts who showed up and asks how the day felt. AWE7 is built the way competency-based education works: every capacity has clear outcomes, and we measure growth from where each group truly begins, whether it’s a leadership team, a team leader with their team, or new hires and the people who hired them.
Typical training measures
- Who attended
- What leaders now know about
- How the session felt
- A one-time satisfaction score
AWE7 measures
- What people do, against defined outcomes
- The choices they make in realistic situations
- Where the group begins on the Mastery Pathway
- Growth from that starting point, capacity by capacity
A good feeling is a start, not a finish.
Feelings are wonderful, but they don’t always become inner change: the kind that takes root and starts to show on the outside as character. AWE7 completes the loop.
Where does your team get stuck?
- 01
Defined outcomes
Each of the seven capacities has five mastery outcomes and visible evidence: what a person who has it actually does, in plain language.
- 02
A fresh starting point
We begin with a short, anonymous snapshot: how the group sees itself today, and what it would do in realistic situations. Seeing it together invites everyone to set aside old assumptions and start fresh, with new perspectives rather than old labels.
- 03
Growth you can see
The same snapshot returns at the end. Comparing the two shows where the group has grown on each capacity, and where to go next. A mirror for growth, not a scorecard.
What you receive, per capacity
Illustrative exampleThe group moves from Awakening toward Anchoring. Every result is anonymous and reported for the group only.
Seven human capacities. Clear outcomes. Growth you can show.
Request a consultation
Ready to Own the AWE?
Every AWE7 Leader starts with a conversation. Tell us about your organization and goals, and we’ll be in touch within two business days.
Or find us here
Or write directly to maria@aweleader.com, or call or WhatsApp 415-683-AWE7 (2937).

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